OpenAgile.com

All of the logo's are good, although my opinion is that Alexei's is the best. In my community, folks like to wear small certification pins on the lariats holding our company badges. I can see Alexei's being made into a small 1/2 inch wide pin that certificate holder could purchase after passing the certification requirements. Another idea would be to give certification pins to folks when they gain the certification, paying for it with the administrative fee. This is how PMI distributes thier badges, and it works.

From a branding perspective, I can also see Alexei's logo's on coffee-cups, polo-shirts, and other items users of the methodology would want to purchase after earning the certification. We could also have a simple OpenAgile logo (without a certification designation) to place on items, similar to what the Apache Hadoop folks are doing. This would be one way of Capacity-building and marketing the methodology.

v/r,

Mike Van

the best

I really like Set One. I think it looks modern, bold, has nice clean lines, and is great. Others are good too, but Set one is my pick.

Mishkin here.

I prefer Alexei's logo by far. My own logo sucks :-) Chris' logo is great, but I fear it is too small and thin for the kinds of things that a logo should be used for.

The version that Alexei created is designed so that it can be used in single-color situations. He also explained to me that it is so bold because when it is used either in very small situations or very large situations, a bolder logo usually looks better. He was also very emphatic that the logo should _not_ attempt to convey too much of the nature of OpenAgile itself. He explained that this is not the purpose of a logo - rather the logo is an identifier that should focus on instant recognition, not subtle or complicated communication.

Mishkin.

I wonder if the triangle in Alexei's design could be about growth and capacity building. Wouldn't that be nice?

This is an addition from Chris Heidema that he emailed me.

Note: The actual badges started with designs from the three people... then were modified with a little colour and the words champion, readiness, and team member.

I like Alexei's design too. I think the "Readiness" element could be a little bigger (to occupy the same amount of space as "Champion" and "Team Member" proportional to the words OpenAgile).

And if you used the O or OA in the same font as Alexei used as the end slide in the training modules, I wouldn't think of Oprah Magazine so often :)

I like Alexie's design too.
Clean
Open
Creative

Good choice on complementary fonts and colours.

Missing capstone on 'A' - Bad (a long story).

Tony

Of the three, Alexei's design is by far the best.
Good:
- clarity
- simplicity
- least number of colors
- scalability
- would look great on a golf bag
Bad:
- screams software
- What's with the little triangle?

Feedback:
- It would be ideal for the look of the logo to tie into the Learning Circle, and vice versa